Always nice to see that after decades of marketing and advertising people still come up with great simple ideas.
On iMediaConnection Doug Schumacher takes us behind the scenes of the online campaign Basement has created for Sugarshots. The case study is very interesting because it debates whether an ad should feature a visual of the product, or some other image the agency feels more compelling. The article is part of a series dedicated to Sugarshots, quite useful to find out the questions an agency needs to answer when developing an interactive campaign.
A recent report by Forrester Research (“US Online Marketing Forecast 2005 to 2010″) found out that 57% of marketers are “somewhat” or “very” interested in RSS advertising (64% expressed the same opinion on blogs advertising). Despite the forecast, at the moment, advertisers still have a lot of doubts concerning this kind of solution. Trying to show the right way to RSS advertising, MarketingSherpa presents the case study of Citrix GoToMeeting which just tested RSS and podcasting ads.
Sophisticated, yet attractive and interactive. These are the main characteristics of L’Ore�al latest campaign featured as case study on iMediaConnection. Campaign insights are provided by Nurun which developed the “polite” rich media used to promote the launch of Wrinkle De-Crease, the newest skincare product by L’Or�eal. Interactivity is used to engage and entertain users as well as to inform them about the product’s features.
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