To promote the use of condoms in Buenos Aires, Argentina the government covered the city’s central Obelisk with a giant pink colored condom. It was part of World AIDS day on 1st December. (thanks Joel!)
Lowe Argentina for Renault Kangoo Express.
VegaOlmosPonce/APL for Axe (Argentina). Clio award winner in 2000.
Cravero Lanis for Suzuki Fun – General Motors (Argentina 2005). The copy says: “Details create the personality. Personalize your Suzuki Fun“.
In Argentina Chevrolet has launched an integrated campaign to target young adults. Adlatina (free reg.) reports MRM Partners has created a promotion which starts with the distribution of postcards in popular bars and restaurants in Buenos Aires and ends with a sort of interactive game on a dedicated microsite. The competition challenges visitors to build up a character that best reflects their personality using the available styles. As usual, iPod are the prizes. Probably (and hopefully) the offline campaign looks nicer than its online version.
Details matter (the tiny copy says: water resistant). Quintana Comunicación for Olympus (Argentina).
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