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Axe and the nun

on September 26, 2005 by Martina comments

VegaOlmosPonce/APL for Axe (Argentina). Clio award winner in 2000.

File under: argentina, axe, VegaOlmosPonce/APL

Suzuki: details create the personality

on June 30, 2005 by Martina comments

Cravero Lanis for Suzuki Fun – General Motors (Argentina 2005). The copy says: “Details create the personality. Personalize your Suzuki Fun“.

File under: argentina, personality, print advertising, suzuki

In Argentina Chevrolet has launched an integrated campaign to target young adults. Adlatina (free reg.) reports MRM Partners has created a promotion which starts with the distribution of postcards in popular bars and restaurants in Buenos Aires and ends with a sort of interactive game on a dedicated microsite. The competition challenges visitors to build up a character that best reflects their personality using the available styles. As usual, iPod are the prizes. Probably (and hopefully) the offline campaign looks nicer than its online version.

File under: argentina, chevrolet

Don’t cry for me Argentina

on June 8, 2005 by Martina comments

Details matter (the tiny copy says: water resistant). Quintana Comunicación for Olympus (Argentina).

File under: argentina, digital camera, olympus

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