In Sweden, Suzuki has launched a website to promote its Hayabusa model. The experience is well designed, clean and simple and, like in the case of the Volkswagen R Range project, it’s very much based on sound.
In the page that presents the engine characteristics you can also turn it on and listen to its sound. But then there is also a download section where you can get ringtones and sms tones that replicate the sound of the engine when it accelerates and brakes.
The agency is Delorean Webb.
Palette, the new car by Suzuki, is really ugly, but the Japanese site to present it is really nice (and weird). It’s something between Mary Poppins and Charlie Chaplin, with animations and a story telling sweet and definitely unusual.
As usual, I don’t speak Japanese, so I don’t understand a word, but I like to point out the different communication approach chosen by Suzuki to present its new family car. I can imagine kids sitting at the PC with their parents browsing through the site to discover the animated stories.
Cravero Lanis for Suzuki Fun – General Motors (Argentina 2005). The copy says: “Details create the personality. Personalize your Suzuki Fun“.
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