If tweeting vulgarities for a good cause isn’t your thing (see CharitySwearBox below), then this will surely tickle your charitable fancy. UNICEF and Dulux have teamed up to sell you one of the 16.7 million colours smartphones, tablets or monitors are able to display. At £1 a pop it is a steal. And best of all, you can give your colour a unique name. Keep it above the belt though, please. Read more…
User generated content can create value for charities as well. In Argentina, Oral-B (a P&G brand) is currently running an integrated campaign to sell more products for mouth health, but also to raise money for Unicef.
The online part it’s interesting: users are invited to upload on a dedicated mini-site a photograph of their children smiling. For every photo uploaded Oral-B will donate 1$ to Unicef to help Argentinean kids.
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online competition online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen