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Tag archives: nike

Branded Food Trucks & tweets

on August 10, 2011 by Martina Comments

Sneakers & Denim. Ice-cream & Tacos. Looks like branded Food Trucks are becoming trendy. Mobile marketing 3.0 I would dare to say, and not just because these carts have obviously wheels.

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The day the stadium spoke

on July 27, 2011 by Mark Comments

Last Sunday, during the final of Copa America, this impressive Nike Argentina commercial was shown. The ad sees Boca Juniors players during training being encouraged by a stadium voice, which will make football fans shiver. Read more…

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Nike uses art to attract the youth market

on June 19, 2011 by Mark Comments

Pretty cool. Younger generations are less and less inclined to run and Nike Amsterdam is taking notice. Their newest Facebook campaign inspires young runners to paint their city using their running routes as their canvas.

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Nike, The world before and after Ronaldo

on June 7, 2011 by Martina Comments

In Brazil Nike has just launched a video to celebrate the legendary Ronaldo, O Fenomeno, who recently retired from football (soccer and will play his last match tonight with the Brazilian National Team in the friendly match vs Romania. Read more…

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Nike Chosen, it’s “Just do it” again

on June 3, 2011 by Martina Comments

Time for a new Nike Just Do It commercial. For the first time ever, a JDI campaign celebrates the heroes of action sports. A night journey to discover spectacular performances in the world of surf, snowboard, BMX and skateboarding featuring Paul Rodriguez, Julian Wilson, Danny Kass and the rest of the best of the Nike team. Read more…

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Playboy celebrates Air Jordan

on June 1, 2011 by Martina Comments

Unexpected. This is probably the only adjective I can use to comment Playboy celebrating the top 23 Air Jordan shoes ever. You can watch the trailer after the jump. Read more…

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Ikea launches Nike+ inspired app for cake lovers

on May 29, 2011 by Martina Comments

Kondis is an Ikea application similar to Nike+. It keeps track of your runs and walks but most of all it tells you how many calories you still have to burn in order to eat your favorite cake. Forsman & Bodenfors are of course behind the iPhone app that I believe was launched in Sweden only with an hilarious video.

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Nike The Pool. The full story

on May 24, 2011 by Martina Comments

Looks like Nike has the creativity & capability of doing great things with swimming pools that are abandoned or are about to be demolished… Exactly one year ago, they did a great project in Paris, at the Molitor swimming pool. This year they took over a swimming pool in East London to create an amazing BMX event. Read more…

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Nike XI Men

on May 12, 2011 by Martina Comments

Very proud of sharing this work coming from Nike Italy. Kudos to my friends Nic, Giuliano and Rino for coming up with the XI Men campaign to celebrate AC Milan winning the Italian Serie A this year.

Actually, the celebration is for the 11 Nike players that make the core of the Adi team

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Nike more than tilt shift

on May 7, 2011 by Martina Comments

Amazing work by Brad Kramer for Nike Snowboarding. A lovely complex storytelling of a day in Laura Hadar’s life. Not the usual tilt shift video we are “used” to. This is a great piece of video art.

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