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Nike uses art to attract the youth market

June 19, 2011 at 3:40 by Mark Comments

Pretty cool. Younger generations are less and less inclined to run and Nike Amsterdam is taking notice. Their newest Facebook campaign inspires young runners to paint their city using their running routes as their canvas.

The campaign took Facebook as a mechanic one step further. Nike created “running clubs” for online friends to meet in the real world and bond over a love of running.

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