Digital advertising and marketing: only the best ideas worldwide, since 2003

MINImaps! Drive your MINI anywhere in the world

June 20, 2011 at 6:57 by Martina Comments

What happens if you combine Google Maps, Flash and Facebook with a cool automotive brand? MINImaps is the answer. A multi-player driving experience by MINI France that allows you to join a virtual race around the world based on Google Maps, while challenging your friends or complete strangers.

In addition to real time multi-player gaming, you can also experience local weather data for each location, individual cars and sounds and crucially, realistic and engaging driving-physics. Give it a try, it’s pretty cool and engaging. It’s just a bit picky when it comes to the browser it likes…

The agencies are DDB Paris and Unit 9.

Advertise here