Very glad to share with you our latest work for Nikefootball. The Legend of Paolo Maldini strikes back…
The video has been created to support the launch of the limited edition boot Tiempo 94 which is an “upgrade” remake with Flywire technology of the famous boot used in 1994 at World Cup by Maldini and several brazilian players.
I cannot call myself a skateboard fan. There is to much action in action sports for me. I’m not that brave. But I love the communication style of that world. I love the indie/low profile approach of the latest websites launched by Converse and Nike SB. No frills, it’s all about the content, beautiful images that tell authentic stories: either you can or you cannot play that trick.
Converse is now online with Skate Like a Punk, the blog and the story of Rune Glifberg.
(As a forewarning I have to make it clear this is a campaign I’ve been working on with my agency Mindshare Paris) Nike is currently running a campaign for Nike Sportswear called V is for Victory, to promote their Track Jacket. Nike France produced two nice viral videos, which, as you will see, are typically French ! Here is the very last one released today, where you can see Hatem Ben Arfa, top class football player at Olympique de Marseille, playing petanque (I told you it was very French !) his own way as he scores an amazing point :
Discover the story of a Nike’s iconic shoe and meet the Cortez Brothers created by Tokyo Plastic.
Footlocker has launched a very nice website to promote its exclusive Nike model, the Tuned 10.
It must be pleasant for a highly reputed brand like Nike to know it can rely on its distributors to maintain its high standards of creativity. The ergonomy, navigation, animations, content, graphism benefit from a very good execution. The site cleverly exploits the shape and colours of the product. You can experience the shoes assets through simple but modern casual advergames. A little bit abstract you might say … but this why the integration is well executed.
After the thrilling football match last night between Turkey and Germany (2-3), tonight the other semi final of the EUFA Euro 2008 takes place. It’s Spain against Russia, with Spain as favourite. But they didn’t win a Championship since 1964. What do they need to win? In this Spanish video, Nike takes the Magnificent Five (Torres, Iniesta, Ramos, Puyol & Fabregas) from Spain to beat the prejudice.
At the end of the video the bumper says: “The cursed free kick is Next Level”.
I apologise if my latest work I’m posting about is for Italians only… One of the funniest shooting I’ve ever done, a video for Nike Live starring Fabio Cannavaro (yes, that’s him!).
A bit of background to let you understand the story: when Cannavaro was a kid, he used to be a ball-boy of Napoli when Maradona was playing there. Cannavaro grew up and became the great footballer we all know, while a friend of him decided to pursue a career as ball boy, becoming the best ball boy of the world. The short documentary above tells his story. If you like him, you can become a friend of Fulvio Varnacano on Facebook. The creative idea is by Carlo Cavallone and Alvaro Sotomayor from W+K Amsterdam, who also directed the video and unveiled Fabio’s acting talent.
Nike just released the full version (2 minutes) of a spot for the upcoming UEFA 2008 European Championship football. The ‘Take It To The Next Level’ commercial is directed by Guy Ritchy and shows a first person journey through several teams and players, including Ruud van Nistelrooy, Wesley Sneijder, Cesc Fabregas, William Gallas, Wayne Rooney, Cristiano Ronaldo, Marco Materazzi, Zlatan Ibrahimovic, Nani and Arsene Wenger.
From Japan, by Wieden + Kennedy Tokio, the latest Nike ad for Nike+. Ideal for runners looking for inspiration in spring.
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