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Tag archives: nike

Nike launches video podcasting push

on November 7, 2005 by Martina Comments

Nike has just launched a multimedia campaign starring Ronaldinho and the new Tiempo Legend shoe. As NMA explains, the campaign includes mobile, online and video podcasting push. Nike is going to be the first brand to enable consumers to download Ronaldinho’s video on their iPod. There is no above-the-line media spend for the campaign, so Nike will only rely on word-of-mouth to spread the idea. The campaign idea is great, I mean, the fact that they combine digital channels to deliver the message, but I saw the video and it isn’t really as good as I expected. Ok, I’m not a big football fan, nor a football player but I found it rather boring.

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Bus shelter football

on November 2, 2005 by Martina Comments

JWT Mexico for Nike Football. [spotted at Brief Blog]

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Bluetooth marketing for Nike

on October 20, 2005 by Martina Comments

In Barcelona, in Plaza Cataluña, Nike has installed a huge outdoor ad featuring tennis player Rafael Nadal, and powered with Bluetooth technology. By turning their Bluetooth connection on, users can download the new Nike Pro Tv spot and an exclusive Nadal screensaver. The campaign was planned by Media Planning Barcelona.

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Nike Zoooooooms the building

on October 5, 2005 by Martina Comments

Ogilvy & Mather Taiwan for Nike Zoom. Clio Award winner (bronze) this year.

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The unperfect: advertising gets real

on August 19, 2005 by Martina Comments

Even fat women and ugly men can be the models in advertising. After years of sexy bodies and beautiful faces, eventually “normal” people starts starring in ads, ending the age of perfection in advertising. Business Week points out that just like it’s happening with reality Tv, advertising tries to get real, to help consumers identify with real stories and therefore perceive products as real also. Dove, Eileen Fisher and now also Nike are among the brands following this new trend. As the article points out, reality ads might not change mass perceptions of beauty, we can expect the trend to continue as they fuel sales and draw connections with people who see the ads.

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Kobe Bryant is back as Nike testimonial

on July 10, 2005 by Martina Comments

ABC News reports Kobe Bryant is back in Nike’s ads on Sports Illustrated. Photographs of the basketball player have been used for the first time since his arrest two years ago (Bryant was accused of rape). The article explains “Bryant had signed a $45 million deal with Nike shortly before his arrest. McDonald’s and Nutella both dropped Bryant from their roster of celebrity endorsers after his arrest“.

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Nike Women: take sport, add music

on June 29, 2005 by Martina Comments

Scholz & Friends Stockholm is behind the new Nike online marketing effort to support the Women Moves campaign. The agency has created a website to present the Nike Women Moves concept with a series of animated dancing silhouettes. Infotainment content explains visitors where to find the best dance courses and which trainer suits them best. A short film “The true tale” is also available. Don’t expect too many special effects: the soundtrack is pretty good and so is the cartoon concept, but Nike used to do better. Online ads are running to drive traffic to the site targeting women in Benelux and Scandinavia.

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Nike: you’re faster than you think

on June 6, 2005 by Martina Comments

Canadian agency Taxi for NikeSpeed.

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Nike + Brazil: it’s Tiempo

on February 2, 2005 by Martina Comments

Adrants reports Nike has launched a new football, pardon, “soccer” site called “Tiempo“. Created by Odopod and ourcommon, it is focused on the Brazilian culture, featuring the message “We are Brazilian. We play happy.”, and on the promotion of a new shoe, the Nike Air Legend FG. The site which has a typical Nike’s advertainment approach will further develop during the year, taking users around the world with the launch of new sections dedicated to Los Angeles (coming in February), Miami (coming in March) Dallas (in April) and New York City (in May).

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Nike presents the “Chamber of Fear”

on December 7, 2004 by Martina Comments

NBA player LeBron James stars in Nike’s latest campaign “Chamber of Fear,” which promotes James’ Air Zoom LeBron II shoe and are based on the 1978 Bruce Lee flick “Game of Death.” The Tv ad has been banned in China since it “violates regulations that mandate that all advertisements in China should uphold national dignity and interest and respect the motherland’s culture”. Nike has also created a complicate site and an online “Chamber of Fear” game.

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