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Nike Women: take sport, add music

June 29, 2005 at 2:58 by Martina Comments

Scholz & Friends Stockholm is behind the new Nike online marketing effort to support the Women Moves campaign. The agency has created a website to present the Nike Women Moves concept with a series of animated dancing silhouettes. Infotainment content explains visitors where to find the best dance courses and which trainer suits them best. A short film “The true tale” is also available. Don’t expect too many special effects: the soundtrack is pretty good and so is the cartoon concept, but Nike used to do better.
nike_music_move.jpg
Online ads are running to drive traffic to the site targeting women in Benelux and Scandinavia.

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