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Kotler’s tips for marketing success

June 30, 2005 at 6:48 by Martina Comments

Everybody, everywhere needs a marketing strategy. The CNN has an interview with marketing guru Philip Kotler in which he provides five tips for marketing success.
Among the things he says, he stresses the importance of “knowing your customer” and “owning your branding”, which basically means listen to the people and focus on the brand experience.

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