Everybody, everywhere needs a marketing strategy. The CNN has an interview with marketing guru Philip Kotler in which he provides five tips for marketing success. Among the things he says, he stresses the importance of “knowing your customer” and “owning your branding”, which basically means listen to the people and focus on the brand experience.
I’ve read with great interest today’s article on ClickZ, The Art of Discipline, by Kathleen Goodwin. A newsletter could be a strong tool to promote a brand and establish a direct contact with clients and prospects. Publishing a newsletter is easy, but publishing a precise and effective newsletter takes time and a lot of effort. Kathleen points out seven rules to be followed to keep a newsletter on time, fresh and… successful. Nothing really new, but a lot of useful tips to always keep in mind.
Andrew Goodman presents on SearchEngineGuide.com: The Seven-or-So Habits of Highly Profitable PPC Campaigns. In the article the author summarizes seven characteristics that successful search engine advertising campaigns have in common.
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