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Tag archives: search engine advertising

Google launches Onsite Advertiser Sign-up program

on November 21, 2005 by Martina Comments

Reuters reports Google has launched a new feature which will allow advertisers to sign up for AdWords ads directly on the site the want to advertise on. The feature is called “Onsite Advertiser Sign-up” and will surely advertisers looking for niche audiences. As Gary Stein, analyst at Jupiter Research points out, Google’s move is a clear sign that the competition is getting fiercer in this sector, and the search engine wants to keep its existing powerful position through the AdSense program. Also, from the Onsite Advertiser Sign-up program we can also see that adverising on niche sites such as blogs, for example, is becoming more and more important in media plans. I still haven’t seen the feature in action, but I definitely look forward to see how it works.

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Is link selling legitimate?

on August 25, 2005 by Martina Comments

On his Searchblog John Battelle writes about link selling. Quoting a post on O’Reilly Radar John questions whether it’s appropriate to sell text links on a popular website just to help the advertiser taking advantage of the site Page Rank popularity. Should we consider this practice as search engine spamming? The discussion is open, and opinions differ. If you have quite a few time and you’re interested in search engine advertising, you should definitely follow the debate.

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Search engine advertising drives the growth

on August 8, 2005 by Martina Comments

Jupiter Research forecasts that online advertising will continue to growth in the next five years, reaching $18.9 billion in 2010, compared to $9.3 billion at the end of 2004. Search engine advertising will generate more revenue than standard display advertising by 2010. Rich media spending will grow at a 25% compound annual growth rate (to $3.5 billion) and streaming media will grow at a 30% compound annual growth rate (to $943 million) by 2010.

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Microsoft, the new search engine challenge

on March 15, 2005 by Martina Comments

Microsoft is expected to unveil tomorrow its latest challenge to Google and Yahoo. Bill Gates will in fact announce its own advertising network around its search engine which will compete against AdWords and Overture. Read more on MSNBC… If you’re interested in search engine advertising, you might also enjoy this news: Yahoo! is getting ready to challenge Google AdSense (Mediapost reports).

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Text ads work for branding

on July 15, 2004 by Martina Comments

According to a recent study, conducted by Interactive Advertising Bureau (IAB) and Nielsen//NetRatings, sponsored text advertising is very useful for online branding. iMedia Connection, commenting the news reports the opinion of Marc Ryan, senior director, analysis of Nielsen//NetRatings:

“This research suggests that the optimal media mix includes search and display ads, a combination which allows advertisers to take advantage of the push/pull dynamics of the Web while still delivering on core branding metrics.”

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Australians search & click

on July 5, 2004 by Martina Comments

The Australian search market will be worth 70$ million this year and will grow to $250 million in 2008. The Australia IT says “the appetite for pay-per-click advertising is growing”, quoting the results of a recen analysis by Frost & Sullivan. Among the results presented, it’s interesting to note that Eighty-six per cent of advertisers surveyed said they were satisfied with the return on investment from search marketing.

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The Role of Content-Based Advertising

on August 26, 2003 by Martina Comments

Content-based advertising is still in its infancy but everybody is already talking about it as the future of search engine advertising. On E-CommerceTimes yesterday, Robyn Weisman reports on contextual advertising, quoting analysts from IDC and GartnerG2.

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You’ll love that contextual ad

on August 4, 2003 by Martina Comments

Selling ads that appear alongside Web search results is becoming a serious business, even for small Web sites owners. A good review of Google AdSense and Content Match by Overture is online today on the New York Times (free reg.). It explains the strategies and points of view of the two search engines offering a good overview of the “contextual advertising” market and industry.

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DealTime Launches ROI Tool

on July 17, 2003 by Martina Comments

Shopping search engine DealTime has released a ROI Tracker, a free tool for advertisers to track their conversion and sales metrics. The ROI Tracker gives three metrics: conversion-to-click ratios, conversion-to-sales ratios, and costs of sales (Internet News talks about it today). We can really say that search engine technology providers are really working hard to make people talk about them. There’s still a big business out there to be exploited. Search technology is particulary important to e-commerce web sites, and I believe it’s interesting to notice how search function efficiency is often underestimated by them or, at least, not considered as important as it should be. Adage talked also about the huge search engine business a couple of days ago. The focus in this case was on search engines and advertising, saying that Sponsored Internet search engine ads spurred more than $200 million in online travel sales and more than 2 million financial services application submission according to new research by the IAB.

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Overture presents Content Match

on June 26, 2003 by adverblog Comments

Overture has recently launched a new advertising program called “Content Match“. As explained by Andrew Goodman on Traffick, the most promising aspect of Content Match is a sign that Overture is going to let advertisers opt out of forms of traffic they don’t want – functionality in which they’ve shown nary a glimmer of interest in the past.

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