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Overture presents Content Match

June 26, 2003 at 1:47 by adverblog Comments

Overture has recently launched a new advertising program called “Content Match“. As explained by Andrew Goodman on Traffick, the most promising aspect of Content Match is a sign that Overture is going to let advertisers opt out of forms of traffic they don’t want – functionality in which they’ve shown nary a glimmer of interest in the past.

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