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Tag archives: online advertising growth

Search engine advertising drives the growth

on August 8, 2005 by Martina Comments

Jupiter Research forecasts that online advertising will continue to growth in the next five years, reaching $18.9 billion in 2010, compared to $9.3 billion at the end of 2004. Search engine advertising will generate more revenue than standard display advertising by 2010. Rich media spending will grow at a 25% compound annual growth rate (to $3.5 billion) and streaming media will grow at a 30% compound annual growth rate (to $943 million) by 2010.

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Opera’s predictions for 2005

on November 23, 2004 by Martina Comments

The Opera Economic & Media Forecast 2005 (.pdf) predicts online advertising will overtake radio. The report analyses in particular the UK advertising economy, compares different media and anticipates a series of trends for 2005. Opera predicts the online advertising marketplace will be worth

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MSN planning a new advertising platform

on July 25, 2003 by adverblog Comments

eWeek presents an interview with Yusuf Mehdi, corporate vice president for the MSN personal services and business division who says that MSN will focus its efforts in delivery direct-marketing solutions and a new advertising platform. According to Mehdi, “The online advertising market is now “clicking” and growing strongly”, while spam, intrusive advertising and pop-up ads were the major sources of user dissatisfaction with the Internet in 2003.”

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