You either love, or you hate Pinterest, the visual social sharing site. Let’s not forget that this is the site that in its first month was the #1 source for referring web traffic (being Google+, Reddit and Linkedin combined). Is it going to be here today, gone tomorrow or will it become the next major force in social sharing? Read more…
What’s the best day to send out your emails to customers? My friends at Eroi have just release an interesting report analysing the opening rates day by day and by list size.“In Q3 of 2005 we notice that the middle of the week is the low point, as far as read and click statistics go. Noticeable high points in the week occur on Sunday and Friday for both stats. So from this quarter we reaffirm again that sending volume is inversely related to how reads and clicks are going to react with the one exception of Saturday.
You can download it for free here (opens .pdf).
Search engine marketing has grown by about 70% in the UK and is expected to bring in revenues of £598m during 2005. Localised ads based on PPC model are leading the way, but organic will also play a role, a report by E-Consultancy explains.
The Opera Economic & Media Forecast 2005 (.pdf) predicts online advertising will overtake radio. The report analyses in particular the UK advertising economy, compares different media and anticipates a series of trends for 2005. Opera predicts the online advertising marketplace will be worth
Apparently yes, according to report just release by eMarketer. They say there are about 164 millions online users in Western Europe, a number which has grown at a rate of 24.5 percent between 2000 and 2003. Broadband adoption is also growing at a good pace as well as mobile internet. A data which really surprises me is the difference between senior men and women online. In Italy, for example, 10.6 percent of the Internet population (home users) is older than 55, well, 79 percent of these people are men and only 21 percent are women. In Germany and France the situation is almost the same. Only in the UK and Sweden things are going a little bit better. Come on girls wake up! Actually, as a woman, I have an explanation for this… senior women have so many things to do (ie. to run an house) and therefore have no time to “loose” surfing the Web
According to a new report, by MSN Online Pulse report, produced in conjunction with the IAB, online advertising is about to have a dramatic comeback. MediaGuardian comments today the report’s findings, explaining both the good and the bad news about online advertising future.
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy