Digital advertising and marketing: only the best ideas worldwide, since 2003

Is Europe online yet?

March 3, 2004 at 9:42 by Martina Comments

Apparently yes, according to report just release by eMarketer. They say there are about 164 millions online users in Western Europe, a number which has grown at a rate of 24.5 percent between 2000 and 2003. Broadband adoption is also growing at a good pace as well as mobile internet.
A data which really surprises me is the difference between senior men and women online. In Italy, for example, 10.6 percent of the Internet population (home users) is older than 55, well, 79 percent of these people are men and only 21 percent are women. In Germany and France the situation is almost the same. Only in the UK and Sweden things are going a little bit better. Come on girls wake up!
Actually, as a woman, I have an explanation for this… senior women have so many things to do (ie. to run an house) and therefore have no time to “loose” surfing the Web ;-)

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