NetImperative reports IAB UK will launch an advertising campaign ‘Online: The interactive ingredient’. The initiative will include print ads, direct mail and industry forums, with a media investment of more than �325,000. Beginning next year a microsite will also be launched and promoted with online banners. The IAB is planning to regularly use marketing campaign to promote its activity and online advertising in general.
According to a new report, by MSN Online Pulse report, produced in conjunction with the IAB, online advertising is about to have a dramatic comeback. MediaGuardian comments today the report’s findings, explaining both the good and the bad news about online advertising future.
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online competition online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen