Tag archives: advertising campaign

JetBlue wishes you Happy Jetting

In the US, JetBlue has launch an amusing nonsense website to explain which is the difference between flying and jetting. Their idea is to bring humanity back to air travel and they do it in a nice way, with the help of JWT New York.

There are several weird, and sometimes silly, things to do on the site, that all together create an experience both funny and witty. The design is simple and functional, and all different content pieces in the end work together quite consistently.

Read more…

IAB UK ready for an advertising push

NetImperative reports IAB UK will launch an advertising campaign ‘Online: The interactive ingredient’. The initiative will include print ads, direct mail and industry forums, with a media investment of more than �325,000. Beginning next year a microsite will also be launched and promoted with online banners. The IAB is planning to regularly use marketing campaign to promote its activity and online advertising in general.