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IAB UK ready for an advertising push

November 5, 2003 at 9:25 by Martina Comments

NetImperative reports IAB UK will launch an advertising campaign ‘Online: The interactive ingredient’. The initiative will include print ads, direct mail and industry forums, with a media investment of more than �325,000. Beginning next year a microsite will also be launched and promoted with online banners.
The IAB is planning to regularly use marketing campaign to promote its activity and online advertising in general.

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