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Drink a ‘Sdrink’ and win: a succesful campaign

November 4, 2003 at 6:55 by Martina Comments

12Snap has presented the results of the campaign “Bevi Sdrink e vinci con un SMS” (drink Sdrink and win with an SMS), developed on account of Granarolo, probably the biggest milk producer in Italy. The campaign has been running throughout Italy during May, June and July, generating more than 120.000 Sms sent by user to join the competition. As explained on consumers have been informed about the competition with a traditional media mix (radio and billboards), as well as with a direct SMS push.

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