Mobile marketing agency 12Snap has recently acquired the Swedish company Lokomobil, a leader in the Scandinavian market. The move will allow 12Snap to reinforce its position on the EU market, and to test new applications targeting smart mobile consumers as the Scandinavians are.
12snap has won the Gold and Silver award in the International Advertising Festival in Cannes for the campaign “Message in a bottle” run in Germany on account of Coca-Cola. The news is reported on 160 Characters, but I also suggest you reading Russell Buckley’s opinion on his own blog. He talks about the evolution of text & win campaigns, and hopes for a “burst of long-awaited creativity onto the mobile marketing scene.”
12Snap has presented the results of the campaign “Bevi Sdrink e vinci con un SMS” (drink Sdrink and win with an SMS), developed on account of Granarolo, probably the biggest milk producer in Italy. The campaign has been running throughout Italy during May, June and July, generating more than 120.000 Sms sent by user to join the competition. As explained on Cellulari.it consumers have been informed about the competition with a traditional media mix (radio and billboards), as well as with a direct SMS push.
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