Winning a Golden Lion in Cannes is a great thing. But loosing it on a beach is even better. Especially if you shot a video to tell everybody your award has disappeared somewhere in the sand. Have a look, great job by Farfar.
12snap has won the Gold and Silver award in the International Advertising Festival in Cannes for the campaign “Message in a bottle” run in Germany on account of Coca-Cola. The news is reported on 160 Characters, but I also suggest you reading Russell Buckley’s opinion on his own blog. He talks about the evolution of text & win campaigns, and hopes for a “burst of long-awaited creativity onto the mobile marketing scene.”
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