Nowadays to create an original, creative website to present a mobile phone is a hell of a challenge. We’ve seen (almost) everything. Like in the case of the automotive industry creativity seems to be the hardest word. Competition is fierce, differentiation is weak, money isn’t always there. So what should an agency do to introduce a new Nokia mobile phone which wants to challenge the Blackberry?
Try, for example, with a colorful and engaging interface. Then create a video which uses pictograms a smart way. Shake everything together and then add a tiny smart widget that give a touch of originality to your emails. Visit the new Nokia E75 website to experience all of this.
Farfar is behind a new weird initiative launched by Nokia to promote its new N82 model. The concept is based on “position art”, which consists in creating works of art, by physically walking them, and then transferring it on to a satellite image. Basically it’s an art form that tracks your position using GPS.
At www.theworldismycanvas.com visitors can meet Stavros, the self-proclaimed Position Art “Genius” who uses the Nokia N82 Sports Tracker application as his tool while he walks around anywhere in the world to “draw” his motif.
Last Friday, on the website Nokia has broadcasted a live art performance by Stavros, who has been walking around Rome for the whole day creating his “greatest work of art ever”.
Farfar did it again, creating an original/unusual/amusing campaign to promote a lingerie collection. One year ago it was Heidies time, now is Bjorn Borg at the center of the stage. The site is not very interactive, but there are plenty of things to discover while having some fun. Even if you’re interested only in the product/in the good looking models, make sure to check the “corporate” pages as well. The mission of the company is surprising and very 2.0 (even if I hate this expression!!!) … “Peace on earth”, for example, invites people to send over to the brand the pieces of “not sexy underwear” and receive a 5€ discount… The e-commerce section is also worth having a look, as it delivers a good Flash based shopping experience.
If you have the time (and the will) to go through an absurd online video experience, have a look a Great Pockets, the latest effort made in Sweden to promote the Nokia N95 phone. Created by my friends @ Farfar, the site takes an ironic angle to present a phone with dozens of functionalities. A nice concept that I believe turned out in a site which is somehow too slow and manieristic and, in the end, boring.
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