Digital advertising and marketing: only the best ideas worldwide, since 2003

Tag archives: gps art

Nokia, the world is your canvas

on March 16, 2008 by Martina Comments

Farfar is behind a new weird initiative launched by Nokia to promote its new N82 model. The concept is based on “position art”, which consists in creating works of art, by physically walking them, and then transferring it on to a satellite image. Basically it’s an art form that tracks your position using GPS.

At visitors can meet Stavros, the self-proclaimed Position Art “Genius” who uses the Nokia N82 Sports Tracker application as his tool while he walks around anywhere in the world to “draw” his motif.

Last Friday, on the website Nokia has broadcasted a live art performance by Stavros, who has been walking around Rome for the whole day creating his “greatest work of art ever”.

Read more…

File under: , , , ,

Advertise here