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The Role of Content-Based Advertising

August 26, 2003 at 8:18 by Martina Comments

Content-based advertising is still in its infancy but everybody is already talking about it as the future of search engine advertising. On E-CommerceTimes yesterday, Robyn Weisman reports on contextual advertising, quoting analysts from IDC and GartnerG2.

3 Responses to The Role of Content-Based Advertising

  1. Curt says:

    I like the concept of contextual targeting, but not the advertising part of it.
    Take UCmore http://www.UCmore.com for example, they’re an excellent too for surfing the web, and use contextual targeting to suggest other sites relevant to the one you may be researching on. An excellent tool that does not take advantage of itss technology with Pop-Up ads and such.
    Compare that to companies that take full advantage of their ability to contextually target (Gator, Hotbar, Google… etc) and the kinds of goobledygook that they push in the face of their viewers.
    More or less, I believe the contextual advertising community should stick to non-obtrusive or “on site” ads as opposed to browser initiated, content targeted advertising.
    Perhaps we will find a middle groud.

  2. jonathan says:

    I guess it really depends on the industry, becuase I’ve been to many sites (my own included) whose contextual ads from AdSense are right on the money.

  3. Borgen says:

    The prog provides you with a wide varity of choices..including the sponsored sites and many more related sites to chose from

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