Digital advertising and marketing: only the best ideas worldwide, since 2003

You’ll love that contextual ad

August 4, 2003 at 5:23 by Martina Comments

Selling ads that appear alongside Web search results is becoming a serious business, even for small Web sites owners. A good review of Google AdSense and Content Match by Overture is online today on the New York Times (free reg.). It explains the strategies and points of view of the two search engines offering a good overview of the “contextual advertising” market and industry.

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