Digital advertising and marketing: only the best ideas worldwide, since 2003

Text ads work for branding

July 15, 2004 at 10:32 by Martina Comments

According to a recent study, conducted by Interactive Advertising Bureau (IAB) and Nielsen//NetRatings, sponsored text advertising is very useful for online branding. iMedia Connection, commenting the news reports the opinion of Marc Ryan, senior director, analysis of Nielsen//NetRatings:

“This research suggests that the optimal media mix includes search and display ads, a combination which allows advertisers to take advantage of the push/pull dynamics of the Web while still delivering on core branding metrics.”

Comments are closed.

Advertise here