Digital advertising and marketing: only the best ideas worldwide, since 2003

Product placement in online games

July 15, 2004 at 10:58 by Martina Comments

MUD, MMOG, videogames, there are a lot of new places where you can place your ads on. Online video game advertising hasn’t just come in the form of product placements, says Tessa Wegert on ClickZ, analysing the opportunities for advertising offered by the entertainment industry.
If you want to reach young male consumers, product placement in videogames is what you need. Let’s just hope these actions won’t lower the games quality has it is happening in the movie industry…

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