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Lastminute’s summer marketing

July 15, 2004 at 2:14 by Martina Comments

Summer time is vacation time, so Lastminute.com is launching a series of marketing initiatives. Revolution Magazine reports today of an high-street marketing campaign in partnership with the hairdressing chain Toni & Guy.
On the Web there is “Bikini Bounce” an advergame developed by Panlogic specifically targeted to the male audience. If you check it out, you understand why…

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