Guerrilla marketing should be both smart and surprising. I think Lastminute.com scored a good point with an unexpected musical performance at London Stansted Airport. A good idea to catch the attention of bored passengers in the waiting room and a good idea to generate some buzz around Youtube users.
via Brainstorm #9
Digital animated ads will soon appear on London red buses, MediaGuardian reports. Viacom Outdoor will install digital screens on the side of 25 buses. given Transport for London’s safety fears that the ads could potentially cause traffic accidents, the screens (half the size of full-length bus posters) will only appear on the side closest to the kerb, exposing them to the maximum number of pedestrians but the minimum number of car drivers. The digital bus ads idea (named Via-vision) is about two years old but, until now, Viacom Outdoor has struggled to find a client and a media agency to test this new technology. Travel website Lastminute.com will be the first to give this advertising technology a try.
Ryanair, probably Europe’s most popular low cost airline, which states having Europe’s no.1 travel site, has decided to take advantage of the huge amount of traffic it gets to start selling advertising spaces. Ryanair.com generates 20 million unique visitors per month and 700 million hits per month. The ads will be sold by LM Media, a subsidiary of Lastminute.com, which just debuted on the market signing this three years deal with Ryanair. Quoted on Eye for Travel, Matt Gower managing director of LM Media said: “The creation of a full-service online advertising agency was a logical step for Lastminute.com, which leveraged the skills and expertise of the commercial team and its existing network of advertisers, coupled with the fact lastminute.com has 15,000 plus suppliers which is a unique resource for both advertisers and new clients for LM media”.
Summer time is vacation time, so Lastminute.com is launching a series of marketing initiatives. Revolution Magazine reports today of an high-street marketing campaign in partnership with the hairdressing chain Toni & Guy. On the Web there is “Bikini Bounce” an advergame developed by Panlogic specifically targeted to the male audience. If you check it out, you understand why…