Digital advertising and marketing: only the best ideas worldwide, since 2003

Lastminute.com theatre tickets

May 28, 2008 at 8:17 by Martina Comments

Guerrilla marketing should be both smart and surprising. I think Lastminute.com scored a good point with an unexpected musical performance at London Stansted Airport. A good idea to catch the attention of bored passengers in the waiting room and a good idea to generate some buzz around Youtube users.

via Brainstorm #9

5 Responses to Lastminute.com theatre tickets

  1. kingofbognor says:

    Perfect guerilla marketing!

  2. Hi Martina,
    the idea might be new for a commercial, but it is not new in general. see how students do a musical prank at a university lecture:
    http://www.clipsfun.de/musical-streich-in-einer-uni-vorlesung/

  3. Karizmatic says:

    Thanks Kelly, I knew I saw that before but I couldn’t remember where.
    ImprovEverywhere have such good ideas!

  4. hank says:

    The Chaser have been doing this just about every episode for the past 12 months – it was well done though I’ll give them that.

Advertise here