MUD, MMOG, videogames, there are a lot of new places where you can place your ads on. Online video game advertising hasn’t just come in the form of product placements, says Tessa Wegert on ClickZ, analysing the opportunities for advertising offered by the entertainment industry. If you want to reach young male consumers, product placement in videogames is what you need. Let’s just hope these actions won’t lower the games quality has it is happening in the movie industry…
A recent research by Screen Digest, found out that “bored housewives” are fuelling the growth of other games offered on the net. BBC NEWS reports that females make up 65% of the growing market in skill-based games such as cards, solitaire and puzzles. The interesting news is that they are also willing to pay in order to play. Further information about the research can be found in the press release presenting the results.
Norwegian online magazine InfoSyncWorld reports the results the Telephia Mobile Teen Report, which analysed the potentials of US wireless market. Teens are particularly interested in mobile data services such as gaming, and this will be a critical driver of penetration and handset sales among teens. Mick Mullagh, president and chief executive officer of Telephia said: “Mobile teens represent a sweet spot of industry growth, and one of the ways the industry can drive adoption and ARPU within this segment is by focusing on online gaming and other high-growth entertainment applications”.
T-Mobile is investing in order to increase its market share of online mobile gaming and gambling working in cooperation with its “sister” T-Online. As W&V reports, the horse racing site is already active (pferdewetten.t-online.de) and further initiatives will be launched soon. Particularly interesting is the online gaming portal Habbo a virtual hotel to meet friends and engage in leisure activities. (it’s in pixel graphics, the layout it’s lovely…).
Littlewoods has developed an online version of the classic British football game “Spot the Ball”. As Revolution reports, players pay a fee to join the game and can win cash prizes. You can find the game on GameOn website.
Do you want to build brand awareness and drive traffic to your Web site? Ask streakers to “wear” your ad tattoos. This is the idea of Goldenpalace.com, online gaming provider, that has decided to use unconventional marketing tools like streakers hanging out at British Open and World Swimming Championships. Did someone say that online companies lack of creativity? You can read more on Yahoo! News.
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