T-Mobile is out with a new unconventional campaign. Once again, more than the offline action itself, it’s the TVC like a “recap” video of the action that is aimed to generate word of mouth and awareness.
The concept to communicate here is pretty straightforward. Nobody likes nasty surprises when it comes to telephone bills. Same on the streets, nobody likes to receive an unexpected, unfair ticket, as a candid camera kind of action clearly shows.
Do you want to build brand awareness and drive traffic to your Web site? Ask streakers to “wear” your ad tattoos. This is the idea of Goldenpalace.com, online gaming provider, that has decided to use unconventional marketing tools like streakers hanging out at British Open and World Swimming Championships. Did someone say that online companies lack of creativity? You can read more on Yahoo! News.
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