Benetton wakes up from its online marketing limbo and comes up with an interesting blog project: Benetton Talk. It’s “a place to ponder global themes and stuff we think we all should care about. Environment, rights, diversity, local communities, development… The goal is to highlight what is too often silenced by the media noise“. Behind it, there’s of course Fabrica. I like the idea, let’s hope they keep it alive and provocative as it should be. Thanks Guillermo for the hint.
Reuters news agency now has a correspondent from Second Life. His name is Adam Reuters and will be reporting from the virtual world. As explained on Three Minds @ Organic blog, his goal is to observe and report on the intersection between real and virtual economies and how Second Life is evolving. Of course, Adam Reuters has a blog to present his articles, and a tiny space on his homepage allows users to convert Linden Dollars (Second Life’s official currency) to US dollars, Euros Pounds and Yen. On top of this, Adam shares his daily agenda through Google Calendar (!!).
Good news: Nike has started blogging (blog.nikebasketball.com). Bad news: Nike doesn’t update the blog (last entry is dated Feb 21st). Good to know we are all human: even the online marketing “monster” sometimes does something wrong. Actually looking at the blog’s content it appears to be related only to the Houston’s All Star Game, but I didn’t find any reference it was going to cover on such event.
Jean passed me the link to Plastique de Reve, the blog recently launched by Dior to talk, and have people talk about its Dior Parfums (and related products). The blog is only in French, and it’s written by an external agency (Je suis unique) and 12 external bloggers who will be reviewing Dior’s products. It launched a few weeks ago, but it already collected a lot of very polite and “moderated” comments (more 220 in a week) and this is somehow weird, as Jean points out, since there are only 9 IP addresses posting them… The Big (blog) Brother is watching you… (aka brands cannot play with fire).
Insurance company EuropAssistance has just launched a blog in Italy where it discusses travel related issues. The first posts are dedicated to the fear of travelling and to stomach related problems when travelling by sea. Of course there is also a very much corporate post explaining EuropAssistance’s activity.
The list of marketing and advertising blogs has been updated. Now I’ve started collecting links to advertising agencies blogging. If you have a suggestion, just drop me a line. Hi-Res! London has Hi-Res! Feed. Mediacatalyst blogs The irresistible force. TBWA\Lisboa publishes Tblogwa. Proximity and BBDO Worldwide have set up “The Lab“, which unfortunately isn’t very much updated. From San Francisco, advertising agency Butler, Shine, Stern and Partners blogs on Influxinsights (thanks Ed!). German New Media Agency “Aperto” (Berlin) blogs about eBusiness related stuff (thanks Christian!). Wieden and Kennedy London blog at Welcome to optimism (thanks Sandeep!). Missouri ad agency Sullivan, Higdon & Sink is both blogging and podcasting at American Copywriter (thanks Bruno!). Another agency from the US, IdeaMill has a blog about ideas (thanks Michael!). Reason inc. is behind the Being Reasonable blog (thanks Marc!).
RSS, blog, podcasting and other Internet terms we might consider popular and widely accepted, actually sound weird to a lot of Internet users. A study by the Pew Internet and American Life Project found out 87 percent of US Internet users don’t know what podcasting is, while 91 percent ignore RSS. Recently I spend a couple of hours trying to explain my mother what the hell Adverblog is…
One of my favourite marketing gurus, Seth Godin, has an excellent post on the importance of being small. What Seth points out is that big is no longer a synonymous of success. Small companies are performing better than big corporation. Blogs run by one or two people get more visitors than national newspapers and so on… The list of examples is not limited to the online world, but provides useful hints for the offline traditional business also. Think big, act small. This has always been my motto running Adverblog. Now I’m eager to see if Seth’s predictions will be right once again.
First I have to tell I’m not payed from Coca-Cola to post so much about them (I wish I was! then I go on telling you about their new initiative in Brazil… Agenciaclick, one of the best interactive agencies in the world, is behind the Coca-Cola Vibezone online. The site is really cool, with excellent graphics and animations (but I misssss the music!), however the nicest thing about the initiative is that it includes a dedicated Vibezone blog and an online community on Orkut. The blog idea is good but apparently it isn’t proving very successful. The stats on the homepage indicate that only 2415 people have visited the site until now… It’s an old online marketing lesson:don’t show the numbers! If they’re high people won’t trust you, if they’re low visitors will think you’re a low quality site.
Boeing has opened a new blog, “The Flight Test Journal” dedicated to the new 777 plane, currently under construction. Since January Boeing has Randy Baseler, vice president of marketing for Boeing Commercial Airplanes, blogging about the company’s perspective on commercial aviation. [link via Random Culture]
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