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Benetton talks blogs

November 8, 2006 at 10:45 by Martina Comments

Benetton wakes up from its online marketing limbo and comes up with an interesting blog project: Benetton Talk. It’s “a place to ponder global themes and stuff we think we all should care about. Environment, rights, diversity, local communities, developmentā€¦ The goal is to highlight what is too often silenced by the media noise“.
Behind it, there’s of course Fabrica. I like the idea, let’s hope they keep it alive and provocative as it should be.
Thanks Guillermo for the hint.

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