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Talk it easy: put the jargon away

July 22, 2005 at 8:05 by Martina Comments

RSS, blog, podcasting and other Internet terms we might consider popular and widely accepted, actually sound weird to a lot of Internet users. A study by the Pew Internet and American Life Project found out 87 percent of US Internet users don’t know what podcasting is, while 91 percent ignore RSS.
Recently I spend a couple of hours trying to explain my mother what the hell Adverblog is…

3 Responses to Talk it easy: put the jargon away

  1. Merrell Ligons says:

    Amen, if nobody knows what RSS is then how are you supposed to sell ads in RSS feeds? If people don’t know what a podcast how are you supposed to sell ads in them?
    I’m the Online Business Development Manager at my newspaper website and I find that 70% of my time is spent educating businesses and consumers about our website and capabilities. I can’t wait to explain to the mom and pop shop why they should buy ads in RSS feeds.

  2. Dana VanDen Heuvel says:

    You and your commenter have good points Martina. RSS should, and likely will have a differnet name by the time it reaches mainstream (I guess, that’s what we’re all hoping). We’re finding that RSS ads are not always as tough of a sell as you might think. We faced the same issues when the internet first came out as a new advertising medium - new content delivery media typically face some form of adoption curve and RSS & podcasting are no different.

  3. Paul Beelen says:

    Actually, I wouldn’t be so negative about these results.
    To start with, I must say your comment is not really fair. Where you talk about 91% ignoring RSS, it is actually 26% that has never heard of it, 65% being not sure about what it means, and 9% having a good idea about what RSS is. In Podcasting, results are similar.
    Given the relatively short time both techs have been alive, I find the results quite ok. Those wo are upset about it, have been living in a tech-bubble for too long, imho.
    Congrats for your great blog, just discovered it.

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