The importance of being small
One of my favourite marketing gurus, Seth Godin, has an excellent post on the importance of being small. What Seth points out is that big is no longer a synonymous of success. Small companies are performing better than big corporation. Blogs run by one or two people get more visitors than national newspapers and so on… The list of examples is not limited to the online world, but provides useful hints for the offline traditional business also.
Think big, act small. This has always been my motto running Adverblog.
Now I’m eager to see if Seth’s predictions will be right once again.