One of my favourite marketing gurus, Seth Godin, has an excellent post on the importance of being small. What Seth points out is that big is no longer a synonymous of success. Small companies are performing better than big corporation. Blogs run by one or two people get more visitors than national newspapers and so on… The list of examples is not limited to the online world, but provides useful hints for the offline traditional business also. Think big, act small. This has always been my motto running Adverblog. Now I’m eager to see if Seth’s predictions will be right once again.
Seth Godin is one of my favourite marketing writers. Since 1999 his Permission Marketing has a special position in my books collection. Seth has recently published a new work, Free Prize Inside! which I have been honoured to receive directly from him. Its packaging was terrific (the book comes in a cereals box) but the content isn’t less impressive. Think, act, create, in a sentence: make something happen. I love Seth’s writings because they provide you with energy. After reading them, I often feel like I can “conquer the world” with the next big idea. So if you’re looking for a boost, don’t miss Free Prize Inside! Recently, Seth has also published an e-book which is available to download here. I’m very happy he has decided to include Adverblog in his review of useful blogs.
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