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Tag archives: book

The Social Metropolis

on August 6, 2008 by Martina Comments

The guys at GoViral got in touch with me to share some interesting stuff they have been recently working on. The first piece of content is a video of the presentation that Jimmy Maymann, GoViral’s CEO, gave in Cannes last June. It’s quite a long video, probably not very Web friendly, but it definitely offers good food for thought to understand how to get consumers attention online and how to activate your brand in the online media.

If you prefer reading to watching & listening, you are a lucky man (or woman) because GoViral also published a book with its research: The Social Metropolis. The book is available online in Flash version, but can also be downloaded as .pdf or, even cooler, it can arrive directly on your desktop at work… but you have to act fast… (and continue reading this post to the next page to find out what’s the deal)…

Read more…

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Seth is back!

on May 12, 2004 by Martina Comments

Seth Godin is one of my favourite marketing writers. Since 1999 his Permission Marketing has a special position in my books collection. Seth has recently published a new work, Free Prize Inside! which I have been honoured to receive directly from him. Its packaging was terrific (the book comes in a cereals box) but the content isn’t less impressive. Think, act, create, in a sentence: make something happen. I love Seth’s writings because they provide you with energy. After reading them, I often feel like I can “conquer the world” with the next big idea. So if you’re looking for a boost, don’t miss Free Prize Inside! Recently, Seth has also published an e-book which is available to download here. I’m very happy he has decided to include Adverblog in his review of useful blogs.

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