Digital advertising and marketing: only the best ideas worldwide, since 2003

Kobe Bryant is back as Nike testimonial

July 10, 2005 at 9:52 by Martina Comments

ABC News reports Kobe Bryant is back in Nike’s ads on Sports Illustrated. Photographs of the basketball player have been used for the first time since his arrest two years ago (Bryant was accused of rape). The article explains “Bryant had signed a $45 million deal with Nike shortly before his arrest. McDonald’s and Nutella both dropped Bryant from their roster of celebrity endorsers after his arrest“.

One Response to Kobe Bryant is back as Nike testimonial

Advertise here