Ready for the Pinky Panty Poker?
Crispin Porter + Bogusky Miami is the agency behind the Pink Panty Poker Victoria’s Secret PINK has just launched. The campaign targets 18-24 women, but I’m sure a wider public will enjoy the game
Scott Linnen, VP Creative Director on the project said:
A few of us were sitting around playing strip poker at the agency one Monday night when the idea hit us like a ton of bricks. Poker is really hot right now. And who doesn’t like seeing total strangers in their underwear? Especially when that underwear is by sexy Victoria’s Secret PINK brand. So what if we combined the two? And have V.S. Supermodel Alessandra throw a panty poker party with a few of her model friends. We just thought it would be a fun way for girls to get a glimpse of the latest PINK styles and get a little eye candy with the guy players. Like a Tupperware party. But for thongs. With hot guys. And a Supermodel.