Crispin Porter & Bogusky Miami, one of the most talked about agencies of the year has won to big accounts: soft drink Sprite and automaker Volkswagen. Consequently to the Volkswagen account assignment, the agency announced it has resigned its account for BMW’s Mini USA.
Crispin Porter + Bogusky Miami is the agency behind the Pink Panty Poker Victoria’s Secret PINK has just launched. The campaign targets 18-24 women, but I’m sure a wider public will enjoy the game Scott Linnen, VP Creative Director on the project said:A few of us were sitting around playing strip poker at the agency one Monday night when the idea hit us like a ton of bricks. Poker is really hot right now. And who doesn’t like seeing total strangers in their underwear? Especially when that underwear is by sexy Victoria’s Secret PINK brand. So what if we combined the two? And have V.S. Supermodel Alessandra throw a panty poker party with a few of her model friends. We just thought it would be a fun way for girls to get a glimpse of the latest PINK styles and get a little eye candy with the guy players. Like a Tupperware party. But for thongs. With hot guys. And a Supermodel.
To promote the Young Guns International Awards, Crispin Porter + Bogusky Miami has created “Hardly Legal“, a sexy and irreverent site featuring “almost” naked young creative (last year’s YGAward winners). Of course the agency cannot be responsible for upset wives, girlfriends or partners that are clearly jealous of the Young Guns’ creative “work.” If you want to take part to the awards this year, be sure to check the official site after August 1st and before October 14th.
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