Digital advertising and marketing: only the best ideas worldwide, since 2003

Tag archives: join bode

Nike: Join Bode

on February 22, 2006 by Martina Comments

Ryan passed me the link to Nike’s Join Bode site, developed by Opus Creative together with Wieden + Kennedy Portland. Maybe it’s already a little bit late to post about it, since the Olympics are almost over, but I believe it’s still very interesting from a marketing perspective. Join Bode presents several elements which show how smart Nike is when it comes to online marketing. Just browse through the site and discover elements like: community integration with; video content; silly advergame but perfectly in line with the “Bode brand”; Niketown store just one click away; the tree (and Nike ID).

File under: , ,

Advertise here