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Bluetooth marketing for Nike

October 20, 2005 at 4:43 by Martina Comments

bluetoothnadal.jpgIn Barcelona, in Plaza Cataluña, Nike has installed a huge outdoor ad featuring tennis player Rafael Nadal, and powered with Bluetooth technology. By turning their Bluetooth connection on, users can download the new Nike Pro Tv spot and an exclusive Nadal screensaver. The campaign was planned by Media Planning Barcelona.

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