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Tag archives: victory

Amazing tricks by French Nike athletes

on March 5, 2009 by Laurent Comments

(As a forewarning I have to make it clear this is a campaign I’ve been working on with my agency Mindshare Paris) Nike is currently running a campaign for Nike Sportswear called V is for Victory, to promote their Track Jacket. Nike France produced two nice viral videos, which, as you will see, are typically French ! Here is the very last one released today, where you can see Hatem Ben Arfa, top class football player at Olympique de Marseille, playing petanque (I told you it was very French !) his own way as he scores an amazing point :

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