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Tag archives: nike

Nike Building Twist

on May 2, 2012 by Mark Comments

What once were music shoes now can be used to twist some building in Japan. Looks like Video Projection Mapping + Arduino = Interactive Mapping, really cool. Read more…

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Nike Auction - Bid your sweat

on April 26, 2012 by Mark Comments

This one is a project of ours at JWT Mexico for Nike Running: an auction site with exclusive Nike products where you don’t use money as your currency, but the kilometers you have accumulated using your Nike+ account. So to get a higher bid you have to run in order to prove that your sweat counts:

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Nike Free Face

on April 24, 2012 by Martina Comments

Nike Free shoes are super comfy and flexible, you can squeeze them with your hands and now also with your… face! Nike Free Face is a fun web application just launched in Japan that allows you to bend, twist and control the Nike Free sole using the power of your face through a webcam. Read more…

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Nike “I would run to you”

on April 6, 2012 by Mark Comments

I loved this two-minute video, a couple run across the country to each other, “I would run to you”: Read more…

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Paris, basketball and the beauty of diversity

on February 25, 2012 by Martina Comments

In France Nike Stadium and Pigalle Paris have teamed up to support local basketball team having a strong sporting and social background. The project is called “AMATEUR BASKETBALL” and for their first initiative they’ve chosen a team called Goutte d’Or Basket Bali based out of Barbès, one of the most ethnic-mixed neighborhood of Paris.

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Introducing the new Nike+ experience

on February 22, 2012 by Martina Comments

Nike today unveiled Nike+ Basketball and Nike+ Training, two new experiences connecting digitally enabled footwear with interactive mobile applications that together deliver a revolutionary sport experience. Nike+ Training is your new personal trainer that delivers challenges and tracks your performance. Make your training experience inspirational, full of variety, competitive, and fun. Read more…

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Nike+ FuelBand #makeitcount

on January 19, 2012 by Martina Comments

The big day has arrived, Nike Digital Sport launches the Nike+ FuelBand. So many friends and colleagues have been working on this amazing project that I’m proud to share today. Read more…

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Nike Jordan: Quick Controls Chaos

on January 17, 2012 by Tim Comments

Be ready for the next stage of interactive video. The Nike Jordan brand launches Chris Paul’s newest shoe, the CP3.V with this live action street court. Chris’s pace and game skills turn the situation into chaos and you can circle the action in a near 180-degree arc. Read more…

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Welcome to the #KobeSystem

on January 14, 2012 by Martina Comments

Brand new Nike Basketball TVC featuring Kobe and a series of celebrities like Richard Branson, Kanye West, P-Rod, and my “friend” Jerry Rice, trying to get access to the Kobe System. Where do you go from the top? You go over the top. The #KobeSystem: Success for the Successful is Kobe’s winning, results-oriented philosophy on how to adapt to succeed. You’re Welcome. Read more…

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Nike Some Time Together

on October 25, 2011 by Martina Comments

You don’t need to be an hard core runner to enjoy this TVC by Wieden + Kennedy for Nike Running. Of course, if you are a runner, you will truly appreciate the message. But if you are not a runner, I think you’ll enjoy the sense of humor, which is one of the things that I’ve always liked the most about Nike ads*.

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