Tag archives: nike

Nike “I would run to you”

I loved this two-minute video, a couple run across the country to each other, “I would run to you”: Read more…

Paris, basketball and the beauty of diversity

In France Nike Stadium and Pigalle Paris have teamed up to support local basketball team having a strong sporting and social background. The project is called “AMATEUR BASKETBALL” and for their first initiative they’ve chosen a team called Goutte d’Or Basket Bali based out of Barbès, one of the most ethnic-mixed neighborhood of Paris.

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Introducing the new Nike+ experience

Nike today unveiled Nike+ Basketball and Nike+ Training, two new experiences connecting digitally enabled footwear with interactive mobile applications that together deliver a revolutionary sport experience. Nike+ Training is your new personal trainer that delivers challenges and tracks your performance. Make your training experience inspirational, full of variety, competitive, and fun. Read more…

Nike+ FuelBand #makeitcount

The big day has arrived, Nike Digital Sport launches the Nike+ FuelBand. So many friends and colleagues have been working on this amazing project that I’m proud to share today. Read more…

Nike Jordan: Quick Controls Chaos

Be ready for the next stage of interactive video. The Nike Jordan brand launches Chris Paul’s newest shoe, the CP3.V with this live action street court. Chris’s pace and game skills turn the situation into chaos and you can circle the action in a near 180-degree arc. Read more…

Welcome to the #KobeSystem

Brand new Nike Basketball TVC featuring Kobe and a series of celebrities like Richard Branson, Kanye West, P-Rod, and my “friend” Jerry Rice, trying to get access to the Kobe System. Where do you go from the top? You go over the top. The #KobeSystem: Success for the Successful is Kobe’s winning, results-oriented philosophy on how to adapt to succeed. You’re Welcome. Read more…

Nike Some Time Together

You don’t need to be an hard core runner to enjoy this TVC by Wieden + Kennedy for Nike Running. Of course, if you are a runner, you will truly appreciate the message. But if you are not a runner, I think you’ll enjoy the sense of humor, which is one of the things that I’ve always liked the most about Nike ads*.

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Nike’s Requiem for a dream

I missed this ad by Nike Brazil last month. The only addiction that is good for your body is running. Yes, it’s kind of controversial, but this is the Just Do It spirit, right? Photography and editing have a maniacal vibe, clearly inspired by the movie Requiem for a Dream. The atmosphere is surreal, scary yet fascinating. Probably a language only hard core runners can understand, but still a great commercial for us all, lovers of beautiful things. Read more…

Cool New Nike Shox Print Ads

These Nike SHOX Posters ran in Footlocker stores in Australia. Pretty nice art direction. Read more…

Branded Food Trucks & tweets

Sneakers & Denim. Ice-cream & Tacos. Looks like branded Food Trucks are becoming trendy. Mobile marketing 3.0 I would dare to say, and not just because these carts have obviously wheels.

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