Digital advertising and marketing: only the best ideas worldwide, since 2003

Tag archives: nike

Nike Free Face

on April 24, 2012 by Martina Comments

Nike Free shoes are super comfy and flexible, you can squeeze them with your hands and now also with your… face! Nike Free Face is a fun web application just launched in Japan that allows you to bend, twist and control the Nike Free sole using the power of your face through a webcam. Read more…

File under: , , , ,

Nike “I would run to you”

on April 6, 2012 by Mark Comments

I loved this two-minute video, a couple run across the country to each other, “I would run to you”: Read more…

File under: , , , , ,

Paris, basketball and the beauty of diversity

on February 25, 2012 by Martina Comments

In France Nike Stadium and Pigalle Paris have teamed up to support local basketball team having a strong sporting and social background. The project is called “AMATEUR BASKETBALL” and for their first initiative they’ve chosen a team called Goutte d’Or Basket Bali based out of Barbès, one of the most ethnic-mixed neighborhood of Paris.

Read more…

File under: , ,

Introducing the new Nike+ experience

on February 22, 2012 by Martina Comments

Nike today unveiled Nike+ Basketball and Nike+ Training, two new experiences connecting digitally enabled footwear with interactive mobile applications that together deliver a revolutionary sport experience. Nike+ Training is your new personal trainer that delivers challenges and tracks your performance. Make your training experience inspirational, full of variety, competitive, and fun. Read more…

File under: ,

Nike+ FuelBand #makeitcount

on January 19, 2012 by Martina Comments

The big day has arrived, Nike Digital Sport launches the Nike+ FuelBand. So many friends and colleagues have been working on this amazing project that I’m proud to share today. Read more…

File under: ,

Nike Jordan: Quick Controls Chaos

on January 17, 2012 by Tim Comments

Be ready for the next stage of interactive video. The Nike Jordan brand launches Chris Paul’s newest shoe, the CP3.V with this live action street court. Chris’s pace and game skills turn the situation into chaos and you can circle the action in a near 180-degree arc. Read more…

File under: ,

Welcome to the #KobeSystem

on January 14, 2012 by Martina Comments

Brand new Nike Basketball TVC featuring Kobe and a series of celebrities like Richard Branson, Kanye West, P-Rod, and my “friend” Jerry Rice, trying to get access to the Kobe System. Where do you go from the top? You go over the top. The #KobeSystem: Success for the Successful is Kobe’s winning, results-oriented philosophy on how to adapt to succeed. You’re Welcome. Read more…

File under: ,

Nike Some Time Together

on October 25, 2011 by Martina Comments

You don’t need to be an hard core runner to enjoy this TVC by Wieden + Kennedy for Nike Running. Of course, if you are a runner, you will truly appreciate the message. But if you are not a runner, I think you’ll enjoy the sense of humor, which is one of the things that I’ve always liked the most about Nike ads*.

Read more…

File under: ,

Nike’s Requiem for a dream

on September 1, 2011 by Martina Comments

I missed this ad by Nike Brazil last month. The only addiction that is good for your body is running. Yes, it’s kind of controversial, but this is the Just Do It spirit, right? Photography and editing have a maniacal vibe, clearly inspired by the movie Requiem for a Dream. The atmosphere is surreal, scary yet fascinating. Probably a language only hard core runners can understand, but still a great commercial for us all, lovers of beautiful things. Read more…

File under: , , ,

Cool New Nike Shox Print Ads

on August 27, 2011 by Mark Comments

These Nike SHOX Posters ran in Footlocker stores in Australia. Pretty nice art direction. Read more…

File under: , , ,

Advertise here