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Nike Jordan: Quick Controls Chaos

January 17, 2012 at 1:00 by Tim Comments

Be ready for the next stage of interactive video. The Nike Jordan brand launches Chris Paul’s newest shoe, the CP3.V with this live action street court. Chris’s pace and game skills turn the situation into chaos and you can circle the action in a near 180-degree arc.

See the teaser above and check out Quick Controls Chaos. This vivid experience matches and extends what the Philips Caroussel did almost three years ago.

17 Epic Red cameras captured the footage and over 100 streaming videos are swapped out on the fly as you change angles and speeds. Additionally, you can find out why the cook is on fire or a policeman rides spontaneously onto the field.

Agencies: W+K New York, Prettybird, Identity FX

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