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Tag archives: running

Nike “I would run to you”

on April 6, 2012 by Mark Comments

I loved this two-minute video, a couple run across the country to each other, “I would run to you”: Read more…

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Asics Run With Ryan

on November 18, 2011 by Mark Comments

As part of its campaign for the recent New York City Marathon, Vitro conceived this video wall that depicted long distance runner Ryan hall sprinting at marathon speed across a tunnel in NYC’s Columbus Circle subway station. The wall featured a countdown, which allowed passersby to get in position and then see how they fared racing alongside the athlete. Read more…

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Xperiathon - a solo marathon

on November 4, 2011 by Mark Comments

For all you active smartphone users… Xperiathon is the world’s first marathon that takes place all over the place. A regular full or half marathon in all aspects except one, you run wherever you choose and you do it alone. The race is open to everyone with Endomondo, MapMyFitness or RunKeeper installed on their smart-phone. When you have covered the distance (half or full marathon) you end your run and tap save. This will send your run data to your run tracking service and they will get it from there.

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Running fashion by Nike

on January 10, 2010 by Martina Comments

Who said runners can’t be stylish? Nike Japan definitely thinks a running outfit can be styled. Check out iNDiRUN website to be inspired not only from a nice running collection but also by a very interesting interface.

The website is simple, it’s clean, and it works well in showcasing the endorsement by the four celebrities featured in the photos. What would you ask more? An ecommerce module is definitely missing…

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The New Balance of Running

on April 3, 2008 by Martina Comments

This is the second ad about running I post in two days. I guess this means two things: either I work in the industry, or I need to start practicing to get in a good shape. Or maybe it means both? Anyway, I’d like to share with you this nice work by BBDO New York together with The Mill (post-production) and Squeak E. Clean (music).

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The Run Revolution

on March 30, 2008 by Martina Comments

From Japan, by Wieden + Kennedy Tokio, the latest Nike ad for Nike+. Ideal for runners looking for inspiration in spring.

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