adidas UK: Don’t Stop Me Now

16 days of intense competitions around Gold, Silver and Bronze medals in London are over. And to send us off into the ‘Time after The Olympics’ adidas UK have produced this fun little video in record time. It features many stars of Team GB miming Queen’s ‘Don’t Stop Me Now’. A nice and warm way to remind us of the joy and humanity of the events.
Strategically adidas linked the video to their overall Olympics campaign ‘Take the Stage’ with David Beckham top and tailing the video as a fictional director and the final hash tag #stagetaken.

I think Jessica Ennis and Victoria Pendleton show some serious star quality - and all of this in an unusual low-budget (by adidas standards) kind of production. There is more on the Making Of here on director Philip Bloom’s blog.

Client: adidas UK